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Building a 0‑to‑1 Video Uploading and Editing Platform for Genesis MedTech

A labor-saving tool that lets doctors upload and edit surgical videos — designed 0-to-1 with a small cross-functional team in a one-month sprint.

Role
Lead UX Designer
Team
1 PM · 4 front-end engineers · 1 UX researcher
Timeline
1 month design timeline
Genesis MedTech video editor showing surgical footage

Overview

Our project set out to build a labor-saving tool for doctors that allows users to upload and edit surgical videos. Genesis MedTech needed a platform its surgeons could actually rely on — not a general-purpose video editor bent to fit a clinical workflow.

As the lead designer on a team of a PM, four front-end engineers, and a UX researcher, I owned the end-to-end experience across a one-month build.

The Genesis MedTech project team collaborating
A one-month sprint with a tight, cross-functional team.

Understanding the users

Surgeons upload patient information manually and want to transfer existing information from hospital systems rather than re-enter it. They also want a fair review process so their videos aren't unfairly flagged as graphic content, and tools to redact sensitive patient information before sharing.

These insights pointed to three needs: save surgeons time, protect patient privacy, and give them confidence their work won't be blocked without recourse.

Benchmarking the landscape

We audited how existing video tools handled navigation, uploading, editing, management, and AI. The takeaway: most were either hard to navigate or lacked built-in editing — leaving a gap for a clean, purpose-built clinical editor with a clear stepper-driven upload.

Feature comparison across competing video platforms
Comparing navigation, uploading, editing, and use of AI.

Designing the flow

We explored routing users directly to the editing page after upload versus a lighter multi-step path, and tested one-page versus three-page upload forms to reduce information overload while keeping each step scannable.

A recurring theme was minimizing zig-zag eye movement across the form, so we aligned fields into a single predictable column and used a pre-processing state to guide users into the editor.

Mobile upload flow explorations for Genesis MedTech
Exploring upload entry points and layouts.